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AffiCrest Partnership standards

What we agree before a campaign starts

The checklist we work through with every operator, broker and traffic partner before traffic goes live, so launch day has no surprises. Last updated 29 September 2026.

Where can you advertise?

We start with your licence and the markets you want to reach. Every regulator sets its own advertising rules, and so do the ad platforms, so before we plan anything we map which channels are open to you in each market. That holds whether you run under a Curaçao or Malta licence, a local licence in Ontario, Spain or a US state, or a financial licence from CySEC, the FCA, ASIC or another regulator.

Naming a market in your brief starts that check. It isn’t a promise that we already have traffic there. For brokers, we also map which regulated entity can serve each country. An offshore licence doesn’t cover marketing into other countries, and the countries you don’t accept clients from stay out of every campaign.

Which traffic sources will you see?

You get the full source list: channels, domains, placements, and any publishers or sub-affiliates working on your brand. Brand bidding, direct linking, email, SMS and influencer work only happen if you’ve agreed to them, and incentivised traffic isn’t accepted. If we want to change the mix, you approve it first.

How do ads pass compliance review?

We write and place ads your compliance team can sign off quickly. For casino and sportsbook brands, that means speaking only to adults of legal gambling age, never appealing to minors or vulnerable people, stating offer terms clearly, never presenting gambling as a way out of money problems, and carrying the safer-gambling messages each market asks for.

For brokers, it means the risk warning your regulator requires, in the exact wording and position it requires, kept up to date when your loss percentage changes. You approve every ad and every piece of creator content before it runs. Nothing promises profits or calls trading risk-free, bonuses or trading incentives appear only where your licence allows them, and no one is nudged to opt up to professional status.

What counts as a qualified customer?

We agree the definition with you, in writing, before launch. For operators, that’s the qualified first-time depositor: the deposit event, any minimum amount and the KYC status. For brokers, it’s the qualified trader: a verified account, a cleared first deposit, and usually a minimum number of trades or lots within a set number of days.

We also agree who is excluded, such as duplicate or existing customers, and how fraud and bonus abuse are handled. And we agree the caps, the validation window and how rejections work. Every rejected customer comes with a reason and a way to dispute it. Volume is judged on an agreed pilot, never assumed.

How is tracking reconciled?

We confirm your affiliate platform, click IDs, sub-IDs, conversion events and server-to-server postbacks. Then we test them before launch, so your numbers and ours match line by line. Tracking carries only what reporting needs: never KYC documents, payment details or trading account credentials.

What goes into the commercial terms?

The agreement sets the model and currency, any caps, the validation process, and when invoices are raised and paid. Revenue-share and hybrid deals also spell out how revenue is calculated, what’s deducted and how long a cohort earns. For operators that’s net gaming revenue; for brokers it’s the agreed net revenue, spread or commission basis. They also set out carryover and what happens after the deal ends. This website implies no rates, payouts or guaranteed results.

What do traffic partners agree to?

Affiliates and publishers who send traffic to our campaigns work under the same rules. Every source is listed by name in the partner’s terms, and each brand approves it before launch. We don’t accept incentivised sign-ups, spam or unsolicited messages, brand bidding the brand hasn’t allowed, audiences under legal age or self-excluded players, bots, cookie stuffing or forced clicks, or traffic into markets where the brand can’t advertise. Players from those sources don’t count, and the source is paused.

Partners get the same clarity in return. The rate, the brand’s qualification rules, the hold period and the payout schedule are in their terms before the first click, and every rejected player comes with the brand’s reason and a way to dispute it. The details are on the traffic partners page.

Where can you read the rules for your market?

Rules change often, so these are places to start, not a substitute for your own compliance review. We check the current rules for your markets when we scope a campaign. The terms used here are defined in our glossary.

Casino and sportsbook

Forex, CFD and investing

These standards describe how we work. They aren’t a certification or a regulatory approval, and they don’t imply an integration with any platform. The final scope and who does what are agreed in writing before work begins.

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